Media Selling Skills – Early Career
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Media selling is extremely complex and competitive. The proliferation of media options has added to the complexities. Under these circumstances, it is imperative that media organizations equip their media sales teams with adequate knowledge and selling skills techniques to make them competitive in the marketplace. Media Selling Skills – 1 is ideally suited for all those media selling people who have never undergone any training after or before joining a media house. This training will provide the fundamental knowledge and skills which should enable the participant to achieve higher success in sales with several advertisers and agencies.
Understanding the complex Indian media scenario and basic concepts of all media options including digital
Brands have a choice of media. Unlike 2-3 decades ago where media options were limited and media was less fragmented, brands have far greater choices to communicate about their brands. Therefore, a basic understanding of all media options available with brands including basic concepts like NCCS, Readership, Viewership, Reach, Impressions, Click Through Rates etc. have become imperative for success. This session will provide this overview with conceptual clarity which is a must for any person trying to sell media successfully
Preparing for a media sales call
Media buyers are extremely busy. Most media sellers do not prepare and plan enough to get the most out of the time that they get in a sales call. Media selling needs meticulous preparation. In this session the participants will be trained in the preparation and planning needed for any media sales call.
Making a media sales call
The quality and efficacy of any media sales call depend on the preparation, understanding and application of media concepts. However, the effectiveness of the sales call will depend on the steps being followed during the sales call. This session will train the participants to effectively make the sales calls